Our story

A name of quality in Pakistan's agriculture industry — from the fields of Punjab to kitchens around the world.

Insight of Rachna Foods

Rooted in agriculture since 1989

Rachna Foods is a subsidiary of Rachna Agri Business. Rachna mapped its working in 1989 and has grown into a leading name in Pakistan's agriculture industry. Since stepping into the rice business, quality rice export at an attractive price has been its primary objective.

Considering quality and long-term relationships with customers, we provide opportunities across the Asian, Middle East and Atlantic regions — and wherever demanded in the world.

"We are making a change" — grain sustains, grains hearten.
Rachna Foods plant and silos in Gujranwala

Vision, mission and culture

Our vision

A journey of aroma and taste — preserve from nature to serve in every feast. We aim to be a trusted name for quality food, carrying the authentic flavour of Punjab to tables across the world.

We see a future built on sustainable farming, fair partnerships with our growers and food that families can rely on — grown responsibly, processed with care and delivered with integrity.

Our mission

To assure high quality through a controlled processing environment and deliver rice to our customers with all of its natural taste and nutrition — building infinite relation with the customers we serve.

Our culture

A platform where employees are given challenging, motivating opportunities to bring out their best — enriching the young generation for tomorrow as our preeminent source.

Muhammad Asim Butt, Chairman of Rachna Foods
Chairman's message

Muhammad Asim Butt

"Change in all things is important to become a leader in every field and create value in the mind of customers. My team and I aim to excel through ability and expertise, serving the business sector for the last three decades and dealing worldwide. I believe in the exertion of good faith and spirit so the world can attain the benefits of one's efforts.

I believe in positive environment creation with the promotion of creativity, so we can build an inclusive and participative environment. I consider equal employment opportunity a key to sustainability in business — my management and technical personnel are sketched out to ensure quality products and reliable service to our customers."

Sustainability & sourcing

An interlinked farmer network

We are committed to delivering quality with a sustainability approach. Over the years we have developed an interlinked farmer bank on the basis of the expertise needed to ensure quality input — supporting growers across the Rachna doab while securing traceable, dependable paddy for our mills.

Team Rachna works meticulously to meet international standards of quality at every step, from sourcing to shipment.

Our quality standards